Creative and branding that helps organisations stand out, connect and grow
Strong brands help people understand who you are and why you matter. Whether you’re launching
something new, refreshing an established brand, developing a campaign platform or bringing
multiple partners together under a shared identity, success depends on creating ideas that connect
with the people you’re trying to reach.
At SBW, we create brands, creative campaigns and visual identities that help organisations tell their
story, connect with audiences and inspire action. For more than 20 years, we’ve worked with Welsh
Government, NHS organisations, public bodies, charities and purpose-led organisations to create
brands people connect with and campaigns that make a positive impact.
Why great brands are built on more than design
The strongest brands help people understand who you are, what you stand for and why
it matters. They create consistency across communications, make organisations more
memorable and provide a clear foundation for future campaigns and activity.
For many organisations, branding is about much more than a logo or visual identity.
It’s about understanding what makes you different, what matters to your audience and
how to bring that story to life in a way that feels relevant, authentic and memorable.
Our approach
Every branding challenge is different, but one thing stays the same: great brands start with understanding who you are and what you stand for.
Before we start thinking about design, messaging or creative ideas, we take the time to understand the organisation behind the brand. That means exploring your objectives, audiences, stakeholders, existing perceptions and the environment in which your brand needs to work.
The stronger that understanding, the easier it becomes to create brands and campaigns that feel authentic, distinctive and relevant to the people you’re trying to reach.
Brand strategy and positioning
Every strong brand starts with a clear sense of purpose. Through research, workshops and stakeholder engagement, we help organisations define what they stand for, what makes them distinctive and how they want to be seen by the people they need to reach. This can include organisational brands, campaign platforms and employer brands.
Creative identity and storytelling
We create visual and verbal identities that help organisations communicate clearly and consistently. From names and logos to tone of voice, messaging and campaign concepts, we develop creative ideas that bring brands to life, helping organisations build recognition, strengthen engagement and tell their story in a way that feels authentic.
Brand rollout and activation
A brand is only effective when people experience it consistently. We create guidelines, templates, campaigns and creative assets that help organisations embed their brand across communications, digital channels and day-to-day activity.
By bringing strategy, creative and communications together, we help organisations create brands that people experience consistently across every touchpoint.
Our work
These examples show how we’ve helped organisations tell their story,
clarify what they stand for and create brands that people connect with.
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Welsh Rewilding Alliance Cynghrair Ailwylltio CymruA Brand for a Wilder Wales
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Business WalesHelping to build business
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Low Carbon Contracts Company (LCCC)Zeroing In on Net Zero
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Welsh GovernmentTeulu Cymru
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Bristol Animal Rescue CentreJoin the Chain of Kindness
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Forestry CommissionWildfire Awareness Campaign
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The Interim Environmental Protection Assessor (IEPAW)IEPAW
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TriTech Institute - Hywel Dda University Health BoardInnovation to Impact
Why SBW?
Strong brands don’t happen by accident. They start with understanding who you are,
what you stand for and what matters to the people you need to reach.
By combining audience insight, strategic thinking and creative development, we
help organisations create brands, campaigns and communications that feel authentic,
build recognition and create stronger connections with their audiences.
From public sector organisations and NHS bodies to charities, partnerships and
purpose-led brands, we’ve helped organisations develop identities and creative
platforms that support wider organisational objectives and make a lasting impression.
Frequently asked questions
A creative and branding agency helps organisations define who they are, what they stand for and how they communicate with the people they want to reach. This can include brand strategy, positioning, naming, visual identity, tone of voice, campaign development and brand rollout.
Yes. We support organisations at every stage of the branding process, whether creating something new or refreshing an existing identity. Our work can include research, stakeholder engagement, positioning, naming, visual identity development, testing, launch and implementation. We also have extensive experience creating bilingual brand identities and multilingual communications.
We start by understanding audiences, stakeholders, organisational goals and existing perceptions. These insights help shape positioning, messaging, brand personality and creative direction before any visual development begins.
Audience insight helps organisations understand how they are perceived, what matters to the people they need to reach and what messages are most likely to resonate. Those insights help shape brand strategy, positioning, messaging and creative development, creating brands that feel relevant, authentic and distinctive.
Yes. We use stakeholder engagement, workshops, focus groups and audience testing to explore ideas, gather feedback and refine brand concepts before launch.
Yes. We develop practical brand guidelines that help organisations apply their identity consistently across digital, print, social media, presentations, campaigns and internal communications.
Yes. We support brand launches through campaign development, communication planning, creative asset production, templates, toolkits, plus launch and measurement activity to help organisations bring their new brand to life.
Let’s start with the challenge
Whether you’re launching something new, refreshing an existing brand or looking
for a creative platform that brings people together, we’ll help you understand your
audience, clarify your positioning and create communications that work harder.
Get in touch to start the conversation
Leticia
Managing Director
Rich
Head of Client Services
