Employer brand and EVP development that brings your culture to life
Every organisation has a culture. Not every organisation knows how to
communicate it.
At SBW, we help organisations uncover and communicate what makes
them unique as employers. Through employer brand and Employee Value
Proposition (EVP) development, we create authentic employer brands that
resonate with current employees, attract future candidates and support
long-term workforce goals.
Why employer branding is about more than recruitment
An employer brand is more than a recruitment tool. It’s how people experience
your organisation, from their first impression as a candidate through to their
everyday experience as an employee.
A strong employer brand creates consistency across that experience. It also provides
the foundation for more effective recruitment marketing, helping organisations
attract the right people while strengthening engagement with existing employees.
Our approach
Every organisation is different, but one thing stays the same: The strongest employer brands start with listening.
Before shaping an employer brand or EVP, we take the time to understand the people, experiences, culture and organisational ambitions that make your organisation unique.
Employee insight and discovery
Through focus groups, interviews, workshops and engagement sessions, we explore employee experiences, organisational culture and the things that matter most to your people. These insights help uncover what makes your organisation a great place to work.
Employer Value Proposition (EVP) development
A strong EVP brings together the qualities that make your organisation unique as an employer. We help organisations define and communicate the mix of purpose, culture, opportunity, flexibility and benefits that shape the employee experience, creating a clear foundation for employer brand activity.
Employer brand creation
Once an EVP has been defined, we translate it into an employer brand that feels authentic, distinctive and consistent. From messaging and tone of voice to visual identity and creative communications, we help organisations bring their employer story to life and create a platform for future recruitment and engagement activity.
Launch and activation
An employer brand is most effective when people experience it consistently. We help organisations embed employer brands across internal and external communications, recruitment marketing, careers content, social media and candidate engagement activity, ensuring the experience matches the promise.
Our work
Every employer brand challenge is different. These examples
show how we’ve helped organisations uncover what makes them
unique and create employer brands that bring their culture to life.
Why SBW?
Creating a strong employer brand starts with understanding people.
We’ve worked with NHS organisations, public bodies and purpose-led
employers to uncover what makes them unique and translate those
insights into authentic employer brands and EVPs.
By combining employee insight, strategic thinking, creative
communications and recruitment marketing expertise, we help
organisations build employer brands that attract the right people,
strengthen engagement and support long-term workforce objectives.
From EVP development and employer branding through to recruitment
campaigns and talent attraction, we help organisations create a
consistent employer story that resonates internally and externally.
Frequently asked questions
An EVP defines what employees can expect from working for an organisation and what makes it unique as an employer. An employer brand is how that proposition is communicated through recruitment marketing, careers content, campaigns and employee engagement activity. Together, they provide the foundation for attracting and retaining the right people.
We start by listening. Through employee research, workshops, stakeholder engagement and insight gathering, we explore what matters most to your people and identify the themes that make your organisation unique as an employer.
Yes. Employee insight is at the heart of our approach. We regularly use workshops, interviews, focus groups and engagement sessions to better understand employee experiences and organisational culture.
Yes. We support organisations from employee insight and EVP development through to employer brand creation, activation and rollout.
A strong employer brand provides the foundation for more effective recruitment marketing. It helps organisations attract the right people, improve candidate engagement and create a more consistent experience from attraction through to retention.
Let’s start with the challenge
Whether you’re looking to develop an EVP, strengthen your employer brand,
attract the right people or better communicate your culture, we’ll help you
understand what matters most to your people and create an employer brand
that works harder.
Get in touch to start the conversation
Leticia
Managing Director
Rich
Head of Client Services
